WANT NEW?

WHAT IS INNOVATIVE?

WHAT IS DIFFERENT?

WHAT IS UNIQUE?

WHAT IS DISRUPTIVE?

WHAT IS BEST QUALITY ANYWAY?

Everybody claims to be innovative, different unique, disruptive. “Come in, come in, get the best quality, the most innovative products for the best price”, they shout.

BEING DIFFERENT IS NOT OPTIONAL. STANDING OUT IS VITAL

WANT TNT NPD?

Can’t linger in a state of limbo. From Strategy to Execution, with no-limit ideation, meticulous consistency and unmatched energy.

WANT REACH?

Being global is a challenge? We think it’s a matter of survival. And we love challenges.

WANT PACE?

Eyes on the opportunity and on the target. Move with speed and precision.

WANT DIRECTION?

Anyone can join the battle. But when the dust settles, only those who respect Consumers, Market and their Brand will be left standing.

WANT VALUES?

Every product a statement. This is your brand, this is who you are.  

WANT BALANCE?

Steady & stable or trendy & fast? You don’t have to chose one or another. Leverage the trends and secure your pillars.

WANT IDENTITY?

This is a savage world, and your brand identity will be constantly challenged. Your products are your best shield.

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WHO?

YAZAN, PHD, MBA

  • Born and raised with research, forged in markets.

  • Good products. Good for business. Good for consumers. Good for the community.  

  • In storms. Unstable and unpredictable environments make us stronger.

  • Blunt execution to serves simple, clear and consistent strategy.

  • BS & Nonsense marketing.

WHO?

GABRIELLE, PHD

  • My PhD has taught me many things, and among them: method. Not the preconceived, outdated type. Custom-made methodology designed for each project and executed with determination. Always making sure to meet results and being agile enough to adapt.

  • Making our partners’s challenges my own. Involve people, de-structure inefficient processes and color thought processes. Dig out ideas wherever they are and inject a bit of my soul in everything we do !

  • Whenever I contribute to making this market live. Thrilling with the ones who are launching, challenge the ones that want to take things further. Creating VALUE for every partner along the chain.

  • It’s always special when a brands asks you to walk by their side. Even stronger than when you run your own show. Every project is unique and every story is special, often born in the minds and hearts of special people with the strongest belief in what they do !

  • It is important to stay rational in such a complex environment. Whatever the challenge but not whatever the cost. If only one engagement is left, then its Honesty.